In recent years, the trucking industry has been facing a shortage of drivers. This has led to some companies turning to creative methods to recruit new staff. One such example is the real-life trucking company, USA Truck, which recently announced that it will be using billboards in the popular video game, American Truck Simulator, to recruit new drivers.

USA Truck is a large trucking company based in Arkansas. It has been in business since 1983 and operates over 3,000 trucks across the United States. The company is well known for its commitment to safety and customer service.

American Truck Simulator is a popular video game that allows players to experience the life of a truck driver. Players can drive across the United States, pick up and deliver cargo, and interact with other drivers. The game has been praised for its realistic graphics and attention to detail.

USA Truck’s decision to use American Truck Simulator as a recruitment tool is an innovative way to reach potential drivers. The billboards will feature the company’s logo and website address, allowing players to easily find out more information about the company.

The use of video games as a recruitment tool is not a new concept, but it is one that is gaining traction in the trucking industry. By using American Truck Simulator, USA Truck can reach a larger audience than traditional methods such as print or radio ads.

USA Truck’s decision to use American Truck Simulator to recruit staff is an example of how the trucking industry is adapting to the changing demands of the job market. As the industry continues to face a shortage of drivers, companies like USA Truck are turning to creative methods to attract new staff.