In a move to better align its game studio structure, Electronic Arts (EA) recently announced the reorganization of its game studios into two distinct divisions: EA Entertainment and EA Sports. This change is intended to allow the company to better focus on the development of new games and services that meet the needs of its customers.

The new EA Entertainment division will be responsible for the development of games and services that are not sports-related. This includes games such as The Sims, Plants vs Zombies, and Need for Speed. The division will also be responsible for developing new IPs and services such as EA Access, Origin, and EA Play.

The new EA Sports division will focus on the development of sports-related games and services. This includes popular franchises such as FIFA, Madden NFL, and NHL. The division will also be responsible for developing new sports-related IPs and services such as EA Sports Arena and EA Sports Club.

The reorganization of EA’s game studio structure is expected to help the company better focus on developing new games and services that meet the needs of its customers. It will also allow the company to better leverage its existing franchises and IPs while creating new ones. This should help to ensure that EA remains a leader in the gaming industry.

The reorganization of EA’s game studio structure is just one of many changes the company has made in recent years in order to remain competitive in the gaming industry. Other changes include the acquisition of several game studios, the launch of new services such as Origin and EA Access, and the introduction of new IPs such as Plants vs Zombies and Need for Speed.

Overall, the reorganization of EA’s game studio structure into two distinct divisions is a positive move for the company. It should help to ensure that EA remains a leader in the gaming industry by allowing it to better focus on developing new games and services that meet the needs of its customers.