Sony CEO’s Email Reveals Lack of Expectation for Activision Exclusivity Deal in Early 2022
In recent news, a leaked email from Sony’s CEO Kenichiro Yoshida revealed that the company had no expectations of securing an exclusive deal with Activision for early 2022. The email, which was sent to Sony’s board of directors, stated that “there is no expectation that we will be able to secure an exclusive deal with Activision for early 2022”.
This news has come as a surprise to many, as Sony and Activision have had a long-standing relationship. Activision is one of the biggest video game publishers in the world, and Sony has been the exclusive home for many of its titles. This includes popular franchises such as Call of Duty, Destiny, and Crash Bandicoot.
The lack of expectation for an exclusive deal could be due to a number of factors. Firstly, Sony is currently in the process of transitioning to its new console, the PlayStation 5. This could be taking up a lot of resources and attention, meaning that securing an exclusive deal with Activision may not be a priority at the moment.
Secondly, Sony may be looking to diversify its portfolio of games. The company has recently acquired several studios, such as Insomniac Games and Sucker Punch Productions, and may be looking to focus on developing its own titles rather than relying on third-party publishers.
Finally, there may be other factors at play. Sony could be looking to secure deals with other publishers, or Activision may be looking to diversify its own portfolio by partnering with other companies.
Whatever the reason, it appears that Sony does not expect to secure an exclusive deal with Activision for early 2022. This could mean that some of Activision’s biggest titles may be available on other platforms in the future. It remains to be seen how this news will affect the relationship between Sony and Activision in the future.