The launch of the PlayStation 5 (PS5) has been one of the most highly anticipated gaming events of the year. With the PS5’s release, many gamers were expecting the prices of the Xbox to increase in response. However, according to recently released court documents, Microsoft attempted to retain customers by not increasing prices in response to the PS5 launch.

The documents, which were released as part of a lawsuit between Microsoft and Epic Games, show that Microsoft was aware that the launch of the PS5 would likely lead to an increase in demand for the Xbox. In order to prevent customers from switching to Sony’s console, Microsoft decided to keep prices steady.

Microsoft’s decision to not increase prices was part of a larger strategy to keep customers loyal. The documents show that Microsoft also implemented a number of other strategies, such as offering discounts and exclusive content. Microsoft also sought to differentiate its console from the PS5 by emphasizing its backward compatibility and its large library of games.

The documents also reveal that Microsoft was aware that the PS5 would likely be more powerful than the Xbox. In order to counter this, Microsoft sought to emphasize the Xbox’s ease of use and its user-friendly interface. Microsoft also sought to emphasize the Xbox’s exclusive titles, such as Halo and Gears of War.

Overall, Microsoft’s decision to not increase prices in response to the PS5 launch appears to have been part of a larger strategy to retain customers. The documents show that Microsoft was aware of the potential for customers to switch to Sony’s console and sought to differentiate its console from the PS5 by emphasizing its backward compatibility and exclusive titles. By doing so, Microsoft was able to retain customers and maintain its market share.