The Walt Disney Company, one of the world’s largest media conglomerates, is reportedly considering making more ambitious changes to its video game business. According to a report from Bloomberg, Disney CEO Bob Iger is being urged to explore the possibility of expanding the company’s video game offerings beyond its current lineup of mobile and console titles.

The report states that Disney is looking to capitalize on the growing popularity of video games as a form of entertainment. The company has already seen success with its mobile games such as Star Wars: Galaxy of Heroes and Marvel Strike Force, but it is now looking to expand into more ambitious projects. This could include developing more console and PC titles, as well as exploring new business models such as subscription services and in-game purchases.

Disney has already made some moves in this direction by acquiring FoxNext Games, the video game division of 21st Century Fox. This acquisition gave Disney access to FoxNext’s portfolio of games, including Alien: Isolation, Marvel Strike Force, and the upcoming Marvel Powers United VR. Disney also recently acquired the gaming studio Jam City, which is known for its popular mobile titles such as Cookie Jam and Panda Pop.

Disney’s move into the gaming industry could be a major boon for the company. Video games are a rapidly growing industry, with global revenues expected to reach $180 billion by 2021. This could provide Disney with a lucrative new source of income, as well as an opportunity to reach new audiences through its gaming titles.

However, there are still some challenges that Disney will have to face if it wants to make a successful foray into the gaming industry. For one, the company will need to find ways to differentiate itself from other gaming companies in order to stand out in an increasingly crowded market. Additionally, Disney will need to invest in developing high-quality games that can compete with other titles on the market.

Overall, it remains to be seen what changes Disney will make to its video game business. However, with Bob Iger reportedly being urged to explore more ambitious changes, it looks like the company is taking steps towards becoming a major player in the gaming industry.