Microsoft recently made a major financial investment in the launch of its new game streaming service, Xbox Game Pass. The service, which was announced at the Electronic Entertainment Expo (E3) in June, is set to launch on August 1st. It will offer gamers access to over 100 Xbox One and Xbox 360 titles for a monthly subscription fee of $9.99.

The move marks a major shift in Microsoft’s strategy for the gaming industry. Instead of relying solely on the traditional retail model, Microsoft is now investing heavily in digital distribution. This is a move that could potentially revolutionize the gaming industry, as it allows gamers to access a large library of titles without having to purchase them individually.

The move also signals Microsoft’s commitment to the Xbox platform. By investing in the launch of Xbox Game Pass, Microsoft is showing that it is serious about competing in the gaming space. The company is hoping that the service will attract more gamers to the Xbox platform, as well as increase the number of Xbox Live subscribers.

The launch of Xbox Game Pass is also a sign that Microsoft is looking to the future. The company is investing in digital distribution as a way to stay competitive in the gaming industry. By offering gamers access to a large library of titles for a low monthly fee, Microsoft is hoping to attract more gamers to its platform and increase its market share.

Overall, Microsoft’s financial investment in the launch of Xbox Game Pass is a sign that the company is serious about competing in the gaming industry. The move signals Microsoft’s commitment to the Xbox platform and its willingness to invest in digital distribution as a way to stay competitive. It also shows that Microsoft is looking to the future and is willing to invest in new technologies and services in order to stay ahead of the competition.